Recruiters and the companies they service have long enjoyed something of a standoffish relationship. While both recognise the need for the other in order to meet their business objectives, the frantic drive to meet commission targets has seen what were once functional (albeit fraught) associations degenerating rapidly. Today’s recruiters bear striking resemblance to [...]
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Lessons in approaching the B2B market using social media
Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a tough nut to crack. This begs the question – how do we approach business-to-business communication using social media? There are a few challenges: Which top platforms are small businesses and owners [...]
Staples First Major U.S. Retailer to Announce Availability of 3D Printers
Staples is the world’s largest office products company and second largest internet retailer. For 26 years, Staples has served the needs of business customers and its vision is to provide every product businesses need to succeed. Through its world-class retail, online and delivery capabilities, Staples offers office supplies, technology products and services, facilities and breakroom supplies, furniture, copy and print [...]
The 5 hottest job opportunities in digital marketing
Robert Rose of iMedia Connection has written some thought provoking content that may interest you. Well, spring has sprung for much of the country. The giant metaphorical puzzle known as “Mad Men” is back on TV, I’m putting off watching the last two episodes of “House of Cards” because I don’t want it to end, [...]
Is responsive design really the future of web development?
While most hail it the future of web development, the concept has received its fair amount of skepticism. Regardless of your stand point on the subject, responsive web design is making tidal waves in the web development world. But before you jump into the sea of fluid grids and media queries, or pay someone to [...]
Smartphones outsell feature phones for the first time
The inevitable has happened. For the first time in history, smartphones have outsold feature phones. The main force driving the smartphone surge is the emergence of cheap Android handsets from the likes of Huawei, Lenovo and ZTE, something which has seen them displace traditionally strong players such as HTC and BlackBerry at the top of the [...]
ABOUT TIME, TIME
Time magazine put out its 10th annual Time 100 list, a collection of the “most influential people in the world.” This year’s list includes influencers from the worlds of politics (Barack Obama, Rand Paul) and activism (Malala Yousafzai, Aung San Suu Kyi) to music (Jay-Z, Frank Ocean) and Hollywood (Jennifer Lawrence, Bryan Cranston). The list was [...]
UK Email Marketing Report Card
This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Tweetables 61% of UK email marketers rate their campaign performance poor or average. Only 35% good, 4% excellent 62% of [...]
Cognitive Overhead
We have an inspiring article as we start a new week courtesy of Techcrunch David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times. It’s been hard to ignore the massive shift [...]
Nokia 2013 Forecast: Lumia Is Phone Maker’s Only Bright Spot
Here’s an interesting read regarding Nokia’s future courtesy of Huffington Post. HELSINKI (AP) — Nokia continues to take a hammering in the smartphone market, with sales for the handset maker falling by 20 percent in the first three months of the year. Although the Finland-based company managed to reduce its first-quarter net loss to [...]
